Jysk galan 2022
OTHER NEWS
At JYSK Galan Lundstrom Event and Shotluckan did our first collaboration. Shotluckan is a bar and shot-concept that offers shots in all different forms – like fire shows, edible shot classes and entertainment. At JYSK Galan we produced three different shot experiences that was composed specially for the guests. Each having some kind of story, guest interaction or a grand show attached. This was truly a match made in heaven, that lit up the night!
The tricky part was not wo work with shotluckan. The tricky part was to negotiate an agreement that allows an external partner to komma in and work in a venue and beneath their conditions based on laws and regulations. But after a long process and many negotiations, we managed to find a concept that suited all parties. The most important thing when producing and working with event management is, not to give up, and keep the vision high even though it sometimes looks like mission impossible. And we are so happy that we kept working hard to reach our goal.
The guests were over the måne happy with this part of the evening. And these are a few comments we got at JYSK Galan
“The activity with Shotluckan was one of the best This year we entered a bigger arena and welcomed over guests. It was an evening that celebrated all the good and hard work from the JYSK employees and was filled with award ceremony, interaction, entertainment, and people coming together. Lundstrom Event planned the entire production, from idea to execution, in close dialogue with JYSK. Thank you JYSK Sverige for letting us be a part of this yearly tradition, where the employees are celebrated, and a great company culture are created. Our fifth year working together definitely threw us a challenge with the pandemic. The CEO of JYSK Sweden Johan Sjödin did not want to let his employees down by cancelling the event after a year of beating records within the sales organization. Johan was convinced that an alternative to the live event was better than to cancel… And we couldn’t agree more! We got the mission to re-do the concept in to a digital event, and not just an one-way video stream – He wanted to create a full gala feeling online and interact with everyone at home and give them an experience as similar to the actual live event that they usually get. Most important of all, making sure that they really felt appreciated and seen by the management team. Our solution was JYSK Galan Goes Digital – A brand new gala concept, full scale! The guests arena this year was their own living room and we broadcasted the gala in a TV show format for them to follow. Along we had the 2-way interaction with video dialogues, chat forum and competitions throughout the evening to create more engagement and presence. Guests had in advance been sent out galaboxes containing a 3-course men JYSK Galan
JYSK Galan – Goes digital